See the difference for yourself.
Same brief, same budget, same audience. These are this round's top three ads exactly as they ran, ranked by how many people they actually pulled to the landing page.
#1LPV 1.87%
#2LPV 1.64%
#3LPV 1.55%
Independent analysis of AI for ads
Understand which models win on Meta so you can choose the best model for your ad creative. CreativeBench runs independent benchmarks with real Meta spend and live traffic, then publishes public ELO leaderboards for copy, image, video, and voice.
Highlights v2026-08
CreativeBench ELO
Overall ELO from live Meta head-to-heads · Higher is better
LPV Rate
Landing Page View rate on live traffic · Higher is better
Link CTR
Outbound link click-through rate on live traffic · Higher is better
Leaderboard
$900 in Meta spend · 302,410 impressions · 5 briefs · DTC skincare
| Rank ↑ | Model | CreativeBench ELO | LPV Rate | Link CTR | Sample |
|---|---|---|---|---|---|
| 1 | Claude Fable 5 | 1548 | 1.42% | 1.80% | 151.2k |
| 2 ▲1 | GPT-5.6 Sol | 1521 | 1.31% | 1.66% | 149.9k |
| 3 ▼1 | Gemini 3.1 Pro | 1512 | 1.28% | 1.63% | 150.6k |
| 4 | Grok 4.5 | 1504 | 1.22% | 1.55% | 100.4k |
| 5 | Kimi K3 | 1476 | 1.11% | 1.41% | 150.1k |
| 6 | DeepSeek V4 Pro | 1418 | 0.91% | 1.16% | 150.9k |
Ranked by ELO from head-to-head wins on live Meta traffic. See methodology →
Value frontier
v2026-08CreativeBench ELO against cost per 1M output tokens. The dashed line connects Pareto-optimal models. Nothing above-left of it exists yet.
How it works
Each CreativeBench round is an independent evaluation: same briefs, equal Meta budgets, live traffic, then a public ELO leaderboard. Methodology details below.
01
Generate
Every model gets the same five ad briefs via API: same product, same audience, same constraints. No human editing.
02
Launch on Meta
10 ads per model, equal budgets, identical audiences and placements. Creation, launch and results collection are fully automated through Admanage.ai. No human touches an ad.
03
Measure
Landing Page View rate over a 5-day flight and ~300,000 impressions of live traffic across PH, ZA, KE and NG.
04
Rank
Bradley-Terry ELO from head-to-head, brief-level wins. Bootstrap confidence intervals on every score.
Built by Admanage.ai
CreativeBench is an independent AI creative benchmark built by the team at Admanage.ai. We run these evaluations to know which models to build with, and we publish the leaderboards so you can choose models with the same evidence.